Mehreen Karim, of Gordon Ramsay's Next Level Chef gives restaurant owners advice on marketing

@reeniekarim Mehreen Karim, of #NextLevelChef on #GordonRamsay's #Hell'sKitchen gives restaurant owners advice "Let the customer experience the environment before they even walk in your doors"

Mehreen's advice is also the advice we at #Hangtime27.com offer to venue owners as well;

Creating an immersive experience for restaurant customers before they walk in can be a great way to pique their interest and set the tone for their dining experience. Here are some ideas to help you achieve that:

Kitchen Nightmares 2023

1. Online Presence:

- Website: Ensure your restaurant website is visually appealing and user-friendly. Include high-quality images of the interior, exterior, and dishes.

- Virtual Tour: Consider creating a virtual tour of your restaurant using 360-degree photos or videos. This allows potential customers to "walk through" your space online.

2. Social Media:

- Use platforms like Instagram, Facebook, and Twitter to share behind-the-scenes glimpses, chef's specials, and sneak peeks of your restaurant.

- Leverage Instagram Stories, reels, or TikTok to showcase the ambiance, staff, and any unique features.

3. Professional Photography:

- Invest in professional photography to capture the atmosphere, decor, and details of your restaurant. Use these images on your website and social media platforms.

4. Video Content:

- Create short videos that highlight the ambiance, chef's recommendations, and the overall experience. Share these videos on your website and social media channels.

5. Collaborate with Influencers:

- Partner with local influencers or food bloggers to review your restaurant. Their posts can provide an authentic and engaging preview for potential customers.

6. Interactive Content:

- Develop interactive content on your website, such as quizzes, polls, or contests related to your restaurant's theme or cuisine. This engages visitors and encourages them to explore more.

7. Events and Open Houses:

- Host events or open houses where people can come in, experience the ambiance, and sample small portions of your menu. This can create buzz and excitement.

8. Email Campaigns:

- Build an email list and send out newsletters with updates, promotions, and exclusive content about your restaurant. Include visually appealing content to entice subscribers.

9. Collaborate with Local Businesses:

- Partner with nearby businesses (e.g., florists, artists, musicians) to enhance the overall atmosphere. Cross-promote each other to attract a broader audience.

10. Innovative Marketing Materials:

- Design creative brochures, flyers, or pamphlets that showcase the unique aspects of your restaurant. Distribute these materials in the local community.

Remember, consistency is key. Ensure that the online experience aligns with the actual atmosphere of your restaurant. By integrating these strategies, you can build anticipation and curiosity, encouraging potential customers to step through your doors.

If you'd like to discuss creating content for your venue - reach out to us at cathy@hangtime27.com 732-267-9560